“Apple Business Connect gives every business owner the tools they need to connect with customers more directly, and take more control over the way billions of people see and engage with their products and services every day,” said Cue. Information in the Maps place card appears to more than a billion Apple users across Siri, Wallet, and Messages, and other apps. “We created Business Connect to provide Apple users around the world with the most accurate information for places to eat, shop, travel, and more,” said Eddy Cue, Apple’s senior VP of Services.

Google Maps for example already has existing tools to allow businesses to edit and add information to their profiles.Īpple opted to make the ‘Apple Business Connect’ portal free to use, so businesses of all sizes can “customise the way their information appears across Apple apps.”Īpple said that any business can claim their location place cards and customise the way key information appears to more than a billion Apple users across Apple Maps, Messages, Wallet, Siri, and other apps. The move is a clear attempt by Apple to pose a challenge to the likes of Google Maps and Waze. Image credit Apple Apple Business Connect Apple Business Connect is a new, free tool that allows businesses to customize their location place cards with images, key information, and special promotions. This could include for example key details such as business hours and location, photos, logos, special offers, promotions, and other features such as being able to order a coffee, or book a hotel room. The iPhone maker announced a new web portal called ‘Apple Business Connect’, which will allow business owners to update and manage their own information across Apple Maps and the Apple ecosystem. Apple has on Wednesday delivered a notable update to Apple Maps to encourage its use beyond just directions and navigation.

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